branding, graphic design, websites, advertising
Discover the Origin
Challenge
Promote five premium food and drink products from France, Portugal and Italy. The 3 year campaign is designed to raise awareness of Burgundy wines, Port and Douro Valley wines, Parma Ham and Parmigiano-Reggiano cheese, and reestablish them as the "originals" in the UK consumer and trade markets.
Solution
By combining the common values of the products and their provenances, we developed the headline "Taste, time, tradition, together". This, coupled with our stunning photography (well done Laurence!), helped to produce a sophisticated campaign that boasts the unique qualities of the products as a range yet still retains the credibility of the respective brands. The campaign consisted of shelf barkers, posters, press packs, necktags, full CMS website, including twitter and facebook tie-ins.
Discover the Origin
Challenge
Promote five premium food and drink products from France, Portugal and Italy. The 3 year campaign is designed to raise awareness of Burgundy wines, Port and Douro Valley wines, Parma Ham and Parmigiano-Reggiano cheese, and reestablish them as the "originals" in the UK consumer and trade markets.
Solution
By combining the common values of the products and their provenances, we developed the headline "Taste, time, tradition, together". This, coupled with our stunning photography (well done Laurence!), helped to produce a sophisticated campaign that boasts the unique qualities of the products as a range yet still retains the credibility of the respective brands. The campaign consisted of shelf barkers, posters, press packs, necktags, full CMS website, including twitter and facebook tie-ins.
Discover the Origin
ChallengePromote five premium food and drink products from France, Portugal and Italy. The 3 year campaign is designed to raise awareness of Burgundy wines, Port and Douro Valley wines, Parma Ham and Parmigiano-Reggiano cheese, and reestablish them as the "originals" in the UK consumer and trade markets. |
SolutionBy combining the common values of the products and their provenances, we developed the headline "Taste, time, tradition, together". This, coupled with our stunning photography (well done Laurence!), helped to produce a sophisticated campaign that boasts the unique qualities of the products as a range yet still retains the credibility of the respective brands. The campaign consisted of shelf barkers, posters, press packs, necktags, full CMS website, including twitter and facebook tie-ins. |
