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Douro Valley Wines

Challenge

The Douro region of Portugal is known for its production of Port. But for over 500 years, the area has also been producing world-class still red and white wines, yet these are relatively undiscovered in the U.K. A retail push was in order to present these wines as a premium quality alternative to other old and new world offerings.

Solution

The Douro Valley is a breathtaking area of the world, producing truly outstanding wines. We decided to build on the strength of the association with Port and push the provenance of the product, using this as a selling point – "Douro Wines: Blended in the heart of the Douro Valley." The campaign was so successful it is due to be repeated later this year.