branding, graphic design, websites, advertising
HOB Salons
ChallengeHOB Salons are a top-tier hairdressing chain with around 20 salons in London and a training academy in Camden. Having just won a whole host of prestigious industry awards including "British Hairdresser of the year 2009 & 2010" (Akin Konizi), they approached Ascend to update, modernise and simplify their existing branding – the logo and suite of company literature demanded a more refined and sophisticated look and feel. |
SolutionThere used to be a strange accent or 'hat' above the "O" of HOB (believe it or not.) It was superfluous to requirements and also produced some pronunciation issues with such an international custom base. We streamlined the mark and introduced a neutral, refined cool grey. We have also designed and structured all other company communications materials such as stationery, advertsising, promotional items, Education brochures etc. and produced a full set of brand guidelines. |
