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HOB Salons

Challenge

As a part of our rebranding work for them, we were asked to promote education courses at HOB's education academy, based in Camden, London. Target markets included Students, hairdressers and business owners.

Solution

Using 3 different paper stocks, we separated the day-to-day salon/education activity from the courses on offer, thereby differentiating between the effort, and the final result. This brochure is part of a mass redesign of the company's collateral and branding.