branding, graphic design, websites, advertising
Kidd Rapinet LLP
ChallengeWith 7 offices in the UK, the firm of solicitors are a rapidly growing organisation. To celebrate their 50th anniversary in 2008, they realised it was time to update a tired brand with a revitalised one to reflect their modern focus and innovative, original approach to this rather traditionally perceived industry. This included the redesign of the existing branding, stationery and website. |
SolutionA simple yet flexible brand structure, focusing on a conversational tone of voice and quirky, approachable visuals to reinforce the modern focus of the company. We concentrated on the idea that it is the 'people that make the oganisation' and therefore brought a human, conversational feel to the branding with the use of speech bubbles. |
