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Meet The Real Me

Challenge

The brilliant Meet the Real Me service offers online video CVs to graduates to help them get in front of potential employers. In addition to being a more dynamic medium than a traditional written CV, it also manages to deal with issues of diversity in the workplace, such as race, language, age, gender etc. allowing the individual's real personality to be seen and heard.

Solution

The creative focuses on illustrating the fact that employers only get fragments of personality from a written CV, building up an inaccurate picture of the prospective employee. The images were designed to have a level of shock value and were displayed in WCs in pubs and bars.