Software and IT Services Industry - from PAC

Challenge Pierre Audoin Consultants commissioned us to rebrand their 'Software and IT Services Industry' (SITSI) division with a new logo, look and feel and suite of collateral. Target markets inculded FTSI 100 companies with an interest in current and emerging markets in the software and IT services industries, including Microsoft, Apple Inc., Fujitsu and Sony.

Solution We established a clear brand structure, introducing colour coding and image representation for each module. We took the 'accent' from the new logo to form the basis of multiple journeys accompanied by the strapline 'Every journey needs direction'. This was rolled out over a series of collateral including a main sales brochure and 5 mini brochures for each module, as well as reports and newsletter templates. Looking for direction? Ask SITSI.