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Sotheby's Institute of Art

Challenge

SIA are the one of the leading art institutions in the UK (indeed, in the world). Thier brand is universally recognised and as such needed to be approached delicately to ensure thier premier status was retained.

Solution

We developed a modern colour pallet of black and neutral cyan to reflect the institute's tradition and modern focus and allowing for differentation between the three Institute locations. This was applied to a whole host of communications materials.