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Tawny Port

Challenge

Working with specialsit drinks PR agency Westbury Communications, we were asked to promote Tawny Port and the wide range of different styles available at a range of exclusive UK tasting events. Target markets included UK on and off-trade and consumers.

Solution

Port comes in a huge range of styles and colours, from a burnt orange to a deep golden brown, all influenced by the wood-ageing process and all with differing tastes. To convey the variety available, we developed the ‘Taste Tawny’ campaign, supported by the strapline “Port, a colourful language...” This included branding, exhibition stands, banners and posters, advertising and tasting materials.