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Thomas Mansfield LLP

Challenge

Ascend were asked to produce a unique look and feel that differentiated this firm of solicitors from the competition. Target markets included business owners, HR professionals, senior management professionals.

Solution

We developed the strapline ‘Aim Higher’ – a nod towards the firm’s elevated status as the ‘UK’s leading independent specialists in employment law’. We wanted a creative that was completely different to the competition, unstuffy and very approachable. The result has been a great success with several reprints ordered over the last 12 months.